Tag
Brand Strategy
3 articles tagged Brand Strategy.
Why Brand Consistency Beats a Redesign for Sydney Businesses
Most businesses reach for a redesign when the real problem is inconsistency. Here is why showing up the same way everywhere builds more trust than a new look ever will.
Read article
Signs It Is Time to Rebrand Your Sydney Business
A rebrand is a big decision, and getting the timing wrong is costly either way. Here are the honest signs a Sydney business has genuinely outgrown its brand, and what to do.
Read article
Why Brand Strategy Has to Come Before Design (Not the Other Way Round)
A pretty logo can't fix a confused positioning. Here's what brand strategy actually is, why it goes first, and what happens when businesses skip it.
Read article